Social networks’ infiltration of the majority of industries has given the space a larger reach, making it a valuable tool for listening to and reaching consumers.
Think your industry doesn’t have a place in social media? See how these unlikely industries are breaking in to the space to provide value to consumers.
Movie Industry - Over the past year, movie studios have dramatically increased film promotion within social media platforms. The recently Paramount promoted, romantic comedy,“No Strings Attached,” built up an extensive presence on Facebook and Twitter, utilizing paid media on both platforms. Opening weekend, the film took the No. 1 spot at the top of the box office.
This month, we saw Warner Brothers integrate with social media in an unprecedented way for the movie industry. Potentially responding to Facebook users’ interest in movies, and the 700 billion minutes users spend on the site per month, Warner Brothers became the first studio to offer movie rentals on the platform. The Dark Night is now available for rent on Facebook for $3 or 30 Facebook Credits. Not only does this launch seem to foreshadow big things for the movie industry on social media, but also a development for social media ROI. Studios now have the ability to drive direct sales from within a Facebook ad and see measurable ROI. Just this week, Warner Brothers added 5 new flicks to its Facebook catalog. Each film is now for rent on its respective Facebook page allowing the studio to tap into its readily available fan base.
Credit Card Industry - The digitally savvy credit card company, American Express, jumped on the SXSW bandwagon this year to provide benefits to Austin locals. Partnering with Foursquare, the duo piloted a new rewards program that gave users who checked in at participating locations and purchased at least $5 worth of goods a $5 credit on their AmEx statement. Aside from this offer, the first purchase triggered an exclusive Foursquare badge and donated $1 to the Austin based charity, Grounded in Music.
While many industries are advancing into the digital space, there are still many who have yet to engage in the platform. So what’s next? Find out where your customers are talking online (it’s not always Facebook and Twitter). Chances are they’re online looking to engage with your brand/company, so get online and start responding.